Homebuilders need aerial video. It’s as true now as it was in 2017 when I first wrote content on LinkedIn. It has become more critical than ever to show your community and it’s proximity to services. It’s easy to hire great pilots to keep your content fresh. After all, we’ve been practicing for years now.
Aerial Orients Your Buyers
First, in our digital world, you must engage instantly. Aerial video is still the homebuilding favorite. Crisp, smooth content showing the location and orientation of homes is critical. Families want to know how a community lies. ‘Where is the nearest grocery store?’ and ‘How far do my children have to walk to school?’ are common questions. The answers to which, control buying decisions.
TikTok Is The New App Content Leader
Secondly, keep an eye on where you post that content. Covid quarantines contributed to TikTok’s over 1000% rise from January 2018 to July 2020. The catchy song and dance app leader has already surpassed Twitter, Pinterest and Snapchat. Facebook is next as average daily users continue to plumment. We’re approaching the two-decade mark for the social media leader. Generational users are not engaging in the platform their parents have dominated. Get ready for TikTok as the app content leader.
TikTok has 50 million daily active users in the U.S., meaning 18.68% of American’s with mobile internet users log in every day. TikTok’s Gen Z penetration is high in America, with 37.3% using the social media platform at least once per month.
-Brian Dean | Backlinko
Time Me
Lastly, the average length of a Tik Tok user video is 16 seconds. The psychological waypoint we use for video engagement is just 6 seconds. So make those first few moments count.
My Homebuilding Provenance
My past life was in New Home Sales and Marketing. I began with a firm called The Ryness Company, based out of California. Originally, The Ryness Company provided professional sales teams to luxury homebuilders such as Shea Homes. Later, our team also provided sales and marketing support to builders in crisis. I became an expert on advising builders that were trouble. We could tell you exactly how to spend as little money as possible to pull a community out of danger. This was serious business, and we were good at it. Today’s fast and economical aerial coverage would have been at the top of our list.
Not sure how to work aerial video into your marketing campaign? Give us a call, we can help.
-Casey Saumure
